RoX CASA – Exterior Emulsion
RoX CASA Exterior Emulsion is engineered to deliver reliable, long-lasting protection for exterior walls exposed to sun, rain, dust, and pollution. Designed as a high-performance alternative to the ACE category, it offers strong film durability, vibrant shade retention, and superior resistance against harsh weather conditions. Its advanced acrylic formulation forms a tough, breathable coating that prevents flaking, fading, and chalking, giving your home a clean, fresh look for years. Whether it’s a newly constructed building or an older façade that needs renewal, RoX CASA offers dependable coverage, enhanced brightness, and the kind of resilience Indian exteriors demand daily.
Key Features
- UV-Guard Protection : Minimizes the damage caused by constant sun exposure, helping the surface retain its beauty for longer.
- Anti-Chalking Film : Prevents white powdery deposits from forming on walls — keeping exteriors cleaner and newer-looking.
- Water-Repellent Barrier : Stops surface dampness by reducing water absorption and protecting against early wall degradation.
- Algae & Fungus Resistance : Special additives prevent green patches and fungal growth during humid and rainy seasons.
- Dirt-Resistant Surface : Protects walls from dust accumulation, pollution marks, and general outdoor grime.
Key Attributes
- Weather-Resistant Finish : Built to fight sun, rain, moisture, and dust — ensuring the exterior remains flawless across all seasons.
- Anti-Fade Colour Stability : High-quality pigments protect the walls from colour loss, maintaining brightness even in harsh sunlight.
- Breathable Film Technology : Allows trapped moisture to escape, reducing blistering and peeling over time.
- Superior Coverage & Opacity : Provides excellent hiding power on uneven or patchy surfaces, reducing the number of coats required.
- Strong Adhesion to Exterior Walls : Binds tightly to plaster, cement, and old paint layers, ensuring long-term film stability.
- Economical Yet High-Performance : Delivers performance better than standard exterior emulsions in its category, while remaining budget-friendly.
Application Method
Step 1: Surface Prepping – Clean the wall thoroughly by removing loose particles, dust, algae, fungus, or chalking with a stiff brush or water wash.
Step 2: Repair & Prime – Fill cracks and imperfections. Apply an exterior primer for improved adhesion and uniform absorption.
Step 3: First Coat Application – Dilute RoX CASA as per recommendation and apply using a brush, roller, or spray machine.
Step 4: Second Coat – Apply the second coat after proper drying — ensuring a strong, durable, and highly protective film.
Step 5: Final Inspection – Check for uniform shade and coverage to ensure a clean, professional exterior finish.
A Legacy of 14+ Years, Perfecting Every Finish.
Why Choose RoX CASA?
From scorching summers to heavy monsoons — RoX CASA is developed to perform flawlessly across all conditions.
Prevents fading, flaking, dampness, and fungal growth — ensuring walls stay strong and beautiful.
Outperforms typical economy exterior emulsions with stronger film strength, shade retention, and durability.
Delivers more value per square foot, making it ideal for large projects and residential exteriors.
Dust, algae, and moisture resistance keep your home looking newly painted for extended periods.
Advanced polymers create a resilient protective barrier, increasing the lifespan of your exterior walls.
Questions & Answers
What makes ROX Paints different from other texture brands?
ROX Paints offers premium-quality textures crafted with advanced formulations, eco-friendly materials, and long-lasting durability. Each finish is designed to enhance aesthetics while ensuring strong protection for your walls.
How long do textured finishes last?
With proper application and basic maintenance, ROX textured wall finishes can last 8–12 years or even longer. They resist cracks, peeling, moisture, and daily wear.
Can I get a site visit before choosing a finish?
Yes! You can request a free site visit where our team will assess your wall condition, suggest suitable finishes, and help you choose the perfect texture for your space.



