EARTHCRETE
Key Features of EarthCrete
High-Strength Floor Protection
EarthCrete forms a tough, durable layer that shields floors from scratches, impacts, and daily wear. It’s engineered for long-term performance, making it ideal for both residential and high-traffic commercial spaces.
Natural Earth-Texture Finish
Designed to replicate refined stone and earthy textures, the finish enhances floor aesthetics with a modern, elegant look. It adds depth, character, and a premium feel to any interior or exterior surface.
Superior Adhesion Technology
The advanced bonding formula ensures strong adhesion to multiple surfaces—cement, concrete, tiles, or plaster—providing a seamless, crack-free finish that lasts longer than traditional coatings.
Water & Stain Resistance
EarthCrete effectively resists water penetration, stains, and spills, reducing floor maintenance and protecting surfaces from moisture-induced damage.
Anti-Dust & Easy-to-Clean Surface
Its smooth, sealed coating prevents dust accumulation and makes everyday cleaning effortless. Perfect for spaces demanding hygiene and cleanliness.
UV & Weather Protection
The coating is designed to withstand UV exposure, heat, humidity, and environmental changes—ensuring the color and texture stay intact even in outdoor areas.
Anti-Slip Texture for Safe Movement
EarthCrete’s micro-textured finish offers controlled grip, reducing the chances of slipping and providing a safe surface for homes, offices, hotels, and public areas.
Seamless Application & Quick Dry Technology
The smooth-spread formulation allows for faster application and drying, ensuring uniform texture without patch marks while saving project time.
Eco-Friendly Composition
Formulated using low-VOC, environment-friendly ingredients, EarthCrete provides a premium floor finish while supporting healthier indoor air quality.
Application Areas for EarthCrete
Residential Flooring
Ideal for living rooms, bedrooms, balconies, and passages, offering a premium stone-like finish with long-lasting durability.
Commercial & Retail Spaces
Perfect for showrooms, boutiques, studios, and office floors that require a modern aesthetic with high foot-traffic resistance.
Hospitality & Leisure Spaces
Suited for hotel lobbies, cafés, restaurants, and lounges where ambiance and surface performance both matter.
Outdoor & Semi-Outdoor Areas
Works seamlessly on patios, terraces, verandas, and garden walkways due to its UV stability and weather protection.
Industrial & Utility Areas
Useful for warehouses, workshops, basements, and garages requiring a tough, protective, anti-dust surface.
Educational & Institutional Buildings
A reliable option for corridors, common areas, activity zones, and multipurpose rooms demanding easy maintenance and safety.
Healthcare Projects
Best for clean, hygienic, low-maintenance flooring solutions in clinics, waiting areas, and wellness centers.
Decorative Feature Zones
Can be used for accent flooring, elevated platforms, and art corners where a textured, earthy finish enhances visual appeal.
A Legacy of 14+ Years, Perfecting Every Finish.
Technical Details & Formulation
Material & Composition
- Base type: High-grade cementitious / polymer-modified floor coating (epoxy / acrylic hybrid)
- Fillers & additives: Fine mineral fillers (quartz / silica), bonding polymers, anti-dust agents, UV stabilizers, water-repellent additives (moisture barrier), anti-fungal / anti-algal agents (for exterior use)
- Solvent / VOC: Low-VOC / water-based or solvent-free formulation (if environment-friendly & indoor-safe)
Manufacturing Process :
EarthCrete is manufactured using a controlled, multi-stage process designed to deliver a high-performance and durable floor-coat texture. Premium-grade resins, mineral fillers, and performance additives are first quality-checked for purity, viscosity, and strength. These materials are then blended in precise ratios using industrial mixers to ensure uniform texture, smooth dispersion, and consistent coverage. To enhance durability, anti-fungal, anti-dust, and UV-resistant agents are added during mixing. The blend undergoes batch-wise testing for adhesion, abrasion resistance, and curing stability before being filtered and packed into moisture-free containers. This carefully monitored production cycle ensures every bucket of EarthCrete delivers superior bonding, long-lasting finish, and reliable on-site performance.
Application Guidelines –
- Surface Preparation – Ensure the floor is clean, dry, crack-free, and structurally sound. Remove dust, oils, old coatings, and loose particles for best adhesion.
- Primer Application – Apply a compatible primer to seal pores and increase bonding strength between the substrate and EarthCrete.
- Mixing Accuracy – Combine the product components (resin, hardener, fillers) in the recommended ratio to achieve smooth consistency and optimal performance.
- Coating Application – Apply the mix evenly using a roller or trowel; maintain uniform thickness for consistent texture and finish.
- Curing Time – Allow proper drying and curing before foot traffic or load exposure to ensure maximum durability.
- Topcoat (Optional) – For enhanced sheen, UV protection, or chemical resistance, apply a protective topcoat after the base texture cures.
- Post-Care & Cleaning – Use mild cleaning agents and avoid harsh chemicals to maintain longevity and appearance.
Why Choose Rox EarthCrete
Engineered with high-grade resins and mineral composites, EarthCrete delivers exceptional abrasion resistance, making it ideal for high-traffic and load-bearing floor areas.
The formulation creates a smooth, contemporary textured finish that enhances the visual appeal of both residential and commercial spaces.
EarthCrete firmly anchors to concrete, tiles, and cement surfaces, ensuring long-term stability without peeling, cracking, or delamination.
Weather, UV & Moisture Resistant Built to withstand changing climates, spills, and sunlight exposure — offering reliable performance in indoor and semi-outdoor environments.
Its optimized consistency enables faster application and uniform coverage while requiring minimal upkeep post-installation.
Free from harsh chemicals and designed with low-VOC components, EarthCrete supports healthier indoor air quality
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Questions & Answers
What makes ROX Paints different from other texture brands?
ROX Paints offers premium-quality textures crafted with advanced formulations, eco-friendly materials, and long-lasting durability. Each finish is designed to enhance aesthetics while ensuring strong protection for your walls.
How long do textured finishes last?
With proper application and basic maintenance, ROX textured wall finishes can last 8–12 years or even longer. They resist cracks, peeling, moisture, and daily wear.
Can I get a site visit before choosing a finish?
Yes! You can request a free site visit where our team will assess your wall condition, suggest suitable finishes, and help you choose the perfect texture for your space.