ROX PRIME
Key Features Of RoX Prime
- Deep Surface Penetration for a Stronger Wall Foundation : ROX PRIME is formulated with ultra-fine particles that penetrate deep into the wall surface. This allows the primer to lock loose powder, fill microscopic gaps, and strengthen weak plaster areas. The result is a reinforced foundation that supports the final paint coat and prevents early deterioration of the wall.
- Exceptional Adhesion That Ensures Long-Lasting Paint Performance : The primer bonds tightly with both the substrate and the topcoat, creating a seamless link between the two. This strong adhesion keeps the paint film intact, preventing peeling, flaking, or detachment even in challenging weather or high- moisture environments.
- High Opacity & Whiteness for Rich Colour Projection : ROX PRIME provides a bright, ultra-white base that enhances the vibrancy of any topcoat colour applied over it. Even lighter or pastel shades appear more accurate, elegant, and visually consistent.
- Moisture-Blocking Barrier for Damp-Free Walls : The formulation acts as a protective barrier that significantly reduces moisture penetration into the surface.
- Excellent Porosity Control for Smooth & Even Absorption : Different areas of a wall absorb paint differently, which often leads to patchy or uneven finish. ROX PRIME evens out these absorption levels by sealing the surface uniformly.
- Anti-Fungal, Anti-Algae Performance for Cleaner Walls : The primer includes additives that resist fungus, algae, and microbial growth. This makes ROX PRIME particularly effective in humid or coastal regions where wall infections are common. Walls stay cleaner for longer and require less maintenance over time.
Key Attributes
1. Deep Penetration & Strong Adhesion
ROX PRIME is engineered to seep into the surface and create a powerful grip between the wall and the paint. This ensures that the final coat sits perfectly, enhances durability, and stays intact for years without peeling or detaching.
2. Superior Wall Sealing Performance
It seals porous surfaces, fills microscopic pores, and balances the wall’s absorption levels. This results in a smoother, more consistent finish and prevents blotchy or uneven paint appearance.
3. Enhanced Coverage for Topcoat
By minimizing paint absorption, ROX PRIME reduces material wastage and improves the spreadability of your topcoat. Colors appear richer, sharper, and more vibrant with fewer coats.
4. Protection Against Moisture & Dampness
It creates a barrier that restricts moisture penetration, safeguarding walls from dampness, peeling, bubbling, and fungal growth—especially in monsoon-prone areas.
5. Alkali-Resistant Base Layer
ROX PRIME neutralizes the alkalinity found in new cement or plaster, preventing early paint damage and ensuring long-term surface stability.
6. Suitable for All Wall Types
Whether it’s new plaster, putty-applied surfaces, old treated walls, or exterior cement sheets—ROX PRIME adapts to multiple substrates and delivers consistent performance on each.
Application Method
1. Prepare the Surface
Ensure that the surface is completely clean, dry, and free from dust, loose paint, grease, or algae. Scrape off flaking areas and sand the surface to achieve smoothness. Repair cracks or imperfections with a suitable exterior/interior filler.
2. Apply Primer Coat
Stir ROX PRIME thoroughly before use. Apply a uniform coat using a brush, roller, or spray. Avoid overloading the surface to maintain an even film thickness.
3. Allow Drying Time
Let the primer dry naturally for a standard 4–6 hours (depending on weather conditions). Ensure good ventilation during drying.
4. Apply Topcoat
Once the primer has fully dried, proceed with the chosen ROX finish paint for best results. The surface will now allow smoother spreading and improved colour expression.
A Legacy of 14+ Years, Perfecting Every Finish.
WHY CHOOSE ROX PRIME?
ROX PRIME enhances the strength and performance of your walls right from the base layer. By creating a perfectly sealed, uniformly balanced, and strongly bonded surface, it ensures that your final paint achieves its full potential in beauty and durability.
Its moisture barrier, anti-fungal properties, and alkalinity resistance protect the wall against common structural problems. This makes ROX PRIME not just a primer but a long-term investment in the health of your building’s surfaces.
The ultra-white base and high-opacity formulation ensure that finish coats appear richer, clearer, and more premium. Walls look professionally painted, smooth, and visually consistent from corner to corner.
Whether your home faces heavy rainfall, humidity, harsh sunlight, or pollution, ROX PRIME is built to withstand the extremes. Its deep-sealing action and strong adhesion prevent common issues that arise due to climate variations.
ROX PRIME reduces paint consumption, extends the life of topcoats, and lowers maintenance requirements. It combines premium performance with value-driven results—making it the smart choice for homeowners, contractors, and builders.
Questions & Answers
What makes ROX Paints different from other texture brands?
ROX Paints offers premium-quality textures crafted with advanced formulations, eco-friendly materials, and long-lasting durability. Each finish is designed to enhance aesthetics while ensuring strong protection for your walls.
How long do textured finishes last?
With proper application and basic maintenance, ROX textured wall finishes can last 8–12 years or even longer. They resist cracks, peeling, moisture, and daily wear.
Can I get a site visit before choosing a finish?
Yes! You can request a free site visit where our team will assess your wall condition, suggest suitable finishes, and help you choose the perfect texture for your space.