ROX PRIME PLUS LUXURY EMULSION SHYNE
ROX PRIME PLUS Shyne is a premium luxury emulsion designed for interiors where elegance, durability, and a flawless finish are paramount. Comparable to the Asian Royale Paint range, this emulsion delivers a sophisticated, velvety sheen that instantly enhances the ambience of any room. Its formulation blends advanced polymers with rich pigments to provide high coverage, smooth application, and long-lasting colour retention, making your interiors look vibrant and upscale for years.
Engineered for modern lifestyles, ROX PRIME PLUS Shyne is not just a decorative paint—it’s a luxury statement. It conceals minor wall imperfections, resists fading, and maintains a soft, uniform sheen that elevates the look and feel of living spaces. Safe, low-odor, and eco-conscious, it’s ideal for homes, offices, hotels, and any space demanding a premium, aesthetic touch.
Key Features
- High Opacity & Excellent Coverage: Reduces the number of coats required, saving paint and labour while maintaining a premium look.
- Soft, Velvety Sheen: Enhances the elegance of interiors, providing a smooth, luxurious finish.
- Colour-Lock Technology: Prevents fading and maintains original shades for years.
- Anti-Fungal & Microbe Resistant: Protects interiors from moisture-related fungal growth and microbial accumulation.
- Smooth Flow & Easy Spreadability: Ensures effortless application on large or small walls.
- Dust & Stain Repellent: Makes interiors easier to maintain and keeps walls looking fresh.
- Low-Odor, Eco-Friendly Formula: Safe for indoor use, suitable for homes and commercial spaces alike.
- Superior Adhesion & Wall Bonding: Ensures paint sticks perfectly, preventing peeling or flaking.
- Long-Term Durability: Protects walls against wear and tear while preserving the sheen.
- Uniform Finish Across Wall Surfaces: Ensures a professional-grade look on both new and old walls.
Key Attributes
1. Premium Satin-Velvet Finish
The emulsion creates a soft, velvety sheen that adds a touch of luxury to interior walls. It gives rooms a polished, modern appearance while maintaining subtle sophistication.
2. Superior Colour Retention & Fade Resistance
Shyne maintains the richness and intensity of colours even after years of exposure to sunlight or varying indoor lighting. Your walls continue to reflect the original tone, giving interiors a fresh, vibrant look.
3. Smooth Surface Coverage & Imperfection Masking
Thanks to its high-build consistency, the emulsion covers minor wall cracks, undulations, and patchiness effectively. It creates a seamless canvas for interiors, minimizing the need for repeated touch-ups.
4. Eco-Friendly & Low VOC Formulation
ROX PRIME PLUS is formulated with minimal volatile organic compounds, ensuring safe application and better indoor air quality. It is suitable for homes, offices, hospitals, and schools.
5. Easy Application with Uniform Spread
The paint flows smoothly, allowing effortless brushing, rolling, or spraying. It spreads evenly over the wall, ensuring uniform colour distribution without streaks or roller marks.
6. Dust & Stain Repellent Properties
Shyne resists dust accumulation and minor stains, making walls easier to maintain. Cleaning is simpler, ensuring interiors remain elegant and hygienic for longer periods.
7. Long-Lasting Finish with Durable Protection
The advanced polymer system offers resistance against peeling, cracking, or chalking. The surface remains stable and aesthetically pleasing over extended periods, reducing repaint frequency.
Application Method
1. Surface Preparation
Ensure walls are clean, dry, and free from dust, loose paint, grease, or mold. Repair cracks and imperfections using putty or filler and smoothen the surface for a premium finish.
2. Primer/Basecoat
Apply a compatible primer or basecoat if required. This enhances adhesion, reduces absorption, and ensures uniform colour and sheen.
3. Mixing
Stir the emulsion thoroughly before use. Add water only as recommended to achieve the desired consistency for brushing, rolling, or spraying.
4. First Coat Application
Apply evenly using a brush, roller, or spray. Avoid overloading to prevent dripping or uneven finish.
5. Drying
Allow the first coat to dry completely (usually 4–6 hours depending on conditions). Ensure good ventilation for optimal results.
6. Second Coat Application
Apply a second coat uniformly to achieve a luxurious, seamless finish. Avoid disturbance until fully dried.
7. Maintenance
Once dried, the walls can be gently cleaned with a damp cloth. Avoid harsh chemicals for prolonged life of the sheen.
A Legacy of 14+ Years, Perfecting Every Finish.
Why Choose ROX PRIME PLUS Shyne?
Transforms interiors with a rich, premium look that exudes elegance and
Maintains original shade intensity and vibrancy even in sunlit or high-traffic
material wastage while providing a flawless finish in fewer
Perfect for modern homes, offices, and sensitive
Keeps interiors hygienic, clean, and fresh for
Reduces labour effort, ensures uniform spread, and creates professional-grade
Questions & Answers
What makes ROX Paints different from other texture brands?
ROX Paints offers premium-quality textures crafted with advanced formulations, eco-friendly materials, and long-lasting durability. Each finish is designed to enhance aesthetics while ensuring strong protection for your walls.
How long do textured finishes last?
With proper application and basic maintenance, ROX textured wall finishes can last 8–12 years or even longer. They resist cracks, peeling, moisture, and daily wear.
Can I get a site visit before choosing a finish?
Yes! You can request a free site visit where our team will assess your wall condition, suggest suitable finishes, and help you choose the perfect texture for your space.



